createchange - Digital Product & Service Innovation

About us

Tackling wicked problems
We specialise in helping governments, charities and NGOs tackle wicked problem spaces.
Innovation
We do ideation, insight, rapid prototyping, data analysis & technical discovery. We also set up & run in-house innovation labs.
Service Design
We believe effective public services should meet user needs, make policy real and save time and money.
Optimisation
We’re specialists at optimising key user journeys so services can be iterated at every touchpoint.
Research
Better data for better decisions. From ethnographic research to in depth data analysis for real-world user insights.

Innovation Labs

In-house labs
Ideation & CX concepting
Co-creation workshops
Customer insight
Data analysis
Technical discovery
Training

Experience Design

Digital product design
Service design
Cross channel experience design
UX
UI
Rapid prototyping
Creative concepting

Optimisation

Conversion rate optimisation
A/B testing
Multivariate testing
Data analysis
Heuristic analysis
Testing & personalisation product selection

Research

Data Analysis
Heuristics analysis
Remote user testing
Lab based user testing
A/B testing
Multivariate testing
Ethnographic research & 'live' user testing
Competitor benchmarking
Customer Surveys

Clients

HM GOVERNMENT

Digital Transformation

HM GOVERNMENT

Digital Transformation

Joylab is overseeing the service and interaction design on 3 big ‘green button’ services: Research & Innovation Funding (BEIS), Digital Apprenticeships (Education) and Import/Export Licensing (International Trade). In addition we’re building in-house digital capability through skills transfer to civil servants.

+44 (0) 203 086 8229

hello@joylab.co.uk

AMNESTY

Innovation Labs

AMNESTY

Innovation Labs

We helped ideate two important new services for Amnesty International: PANIC BUTTON allows activists to be traced in the event of capture or kidnap, while AMLEA allows activists stay in contact securely and untraceably using the Tor network.

+44 (0) 203 086 8229

hello@joylab.co.uk

NESTA

Product R&D

NESTA

Product R&D

Joylab partnered with National Theatre Wales and NoFit State to create a new digital product for the cultural sector, with seed funding from NESTA. The product has been live user tested at a series of high-profile arts events and is currently in private Beta - find out more at www.torf.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk

TIMBERLAND

UX & Design

TIMBERLAND

UX & Design

Retained design & UX consultancy on Timberland's european product marketing campaigns, with localisation across 7 territories.

+44 (0) 203 086 8229

hello@joylab.co.uk

JOHNSON & JOHNSON

Innovation Labs

JOHNSON & JOHNSON

Innovation Labs

Johnson & Johnson commissioned Joylab to lead the agile development of a new digital service to power it’s winter brands campaign delivery. Working alongside J&J’s product marketing team and their above-the-line agency JWT, we led rapid omnichannel prototyping of the service with SMS, in-store and online touchpoints.

+44 (0) 203 086 8229

hello@joylab.co.uk

38 DEGREES

Service Design

38 DEGREES

Service Design

We worked with 38 Degrees to redesign the digital campaign platforms used by their 2 million+ membership. Working in a succession of Agile sprints we focused on dramatically improving the conversion across both mobile and desktop journeys.

+44 (0) 203 086 8229

hello@joylab.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk

+44 (0) 203 086 8229

hello@joylab.co.uk