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Oct 06, 2022

What is Impact Mapping?

How impact mapping can help, what it's used for and how it works.

  • Strategies that aren’t actionable
  • Projects that try to achieve too many goals
  • Lack of agreement on the goals for a project
  • Teams that only plan for everything going well
  • Teams doing work that doesn’t support project goals but satisfies sponsors
  • Teams doing work that doesn’t support project goals but that they want to do
  • Clarify their goals
  • Reduce the number of goals they have to an achievable amount
  • Build alignment — e.g. getting agreement on how much is enough and in what order goals should be tackled to help them focus
  • Identify new options for achieving goals — expanding their thinking
  • Identify people or groups that could undermine the team’s goals and identify options for dealing with these groups
  • Eliminate ‘pet projects’ and ‘gold-plating‘ — work that wouldn’t contribute to goals

Mark.