Higher Education

We work with HEIs facing the challenges of reduced funding, accelerating costs and increased competition. We provide the transformation playbook for turning large and complex institutions into digital leaders.

Digital is the primary channel for student recruitment. With fees on average nearly twice as important to HEIs as ten years ago, a lack of digital maturity is an existential threat to your revenue model. A 10% decrease in conversion across UG and PG recruitment could cost your institution tens of millions of pounds annually.

Today’s 18-24 year-olds spend on average 10+ hours a day on internet-connected devices, and Gen Z and Gen Alpha online behaviour is about to change rapidly as we enter a ‘post-search’ era powered by new consumer experiences that make generative AI models dramatically more accessible and ubiquitous. This is going to require you to anticipate and respond to changing prospective student behaviour as a core internal competence. The typical university model of digital delivery scattered across schools and faculties is fundamentally incompatible with the speed required to compete in this environment.

There is a playbook that allows you to develop world-class digital strategy and delivery and some of the world’s leading universities use our advisory services to build the case for change and investment and develop a roadmap for digital transformation. Our digital experts can then embed with your teams to help you build internal skills and capability, improving not only student recruitment outcomes but bringing an agile, user-centred mindset into research, operations and academic delivery.