We worked with 80 parents in some of the most deprived areas of the country to understand what government could do to help their kids participate in out-of-school activities that would help them build life skills and resilience.
Behaviour change for young people is rarely designed well by adults. We used co-design techniques with low attaining 18-20 year olds, allowing them to create better ways to highlight their skills and persuade employers to look beyond their current qualifications.